All fans of Jared Leto and Gucci Beauty, get ready! The brand has presented a new virtual project together with the developers of the world-famous game Animal Crossing: New Horizons. As planned, gamers will be able to immerse themselves in a new reality within the GG Island in the role of Mr. Leto: he is presented as a permanent resident and helps players navigate. Visitors to the island are invited to interact with specially designed and innovative content for the Animal Crossing community, styled with the distinctive Italian Maison aesthetic.
Island access is provided through Dream Address. The virtual tours on YouTube were first shown by LexPlay and KangGaming. They listed the numerous possibilities of the players, and also voiced different views on the development of the project. This release was followed by a live stream from KangGaming on Twitch to show viewers how to play minigames with other users.
Gucci’s collaboration with content creators from the Animal Crossing community of players strengthens the link between the fashion house and the gaming world. The journey began with Gucci Arcade, the brand’s ever-growing app section for game lovers. Inspired by the retro video games that made the slot machine famous in the 1970s and 1980s, Gucci Arcade continues to anchor the GG logo and the ‘Good Gaming’ badge in the vocabulary of gamers.