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kids bought Pokemon sword/shield before Christmas
A famous retailer in Japan, TSUTAYA claimed Pokemon sword was the best-selling game of 2019. According to TSUTAYA, Pokemon sword and shield were being sold at a steady rate since they were launched for the switch in Japan. These titles were getting a good response among the players of 20s but it spread to kids before Christmas.
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According to the famous magazine Famitsu, Pokemon sword/shield made a new record of ranking first in the Japanese chart for nine consecutive weeks, which is the absolute market record for all statistics tracking. Keep in mind, These two titles became the best-selling games in the middle East.