On March 30, CD Projekt published a large report in which it told how the approach to development and the device of the company as a whole will change in the coming years. First of all, the change concerns CD Projekt RED studios, and the leaders call their strategy RED 2.0.
They are going to develop the company in three main directions:
- restructuring of the development team (RED 2.0);
- expansion and development of The Witcher and Cyberpunk 2077 franchises (including outside the gaming industry);
- online services, GOG Galaxy community.
Development team, technology, marketing
From 2022, the company intends to work on two large AAA projects at the same time, rather than investing all its efforts in one blockbuster that will have to feed CDPR for the next few years. To achieve this, leaders will take steps to organize development teams.
- They will try to improve the working atmosphere by taking care of employees and creating comfortable conditions for the most efficient work.
- The role of the technical director will be revised and his responsibilities will be expanded – this position was taken by Pavel Zavodny.
- The REDengine engine is being “centralized” to better suit the big games across both Cyberpunk 2077 and The Witcher franchises. Separate functional “blocks” like NPC behavior or character control can be easily adapted to different games.
- The two main development teams will communicate more closely with each other, and each employee will find it easier to navigate the overall state of the project and understand their place and responsibilities.
- The teams will be led by several “experts” who oversee both games. They will be able to support both projects at the same time and ensure closer interaction between members of different teams and cooperation between them.
- Game promotions will be much shorter and will begin much closer to release.
- The emphasis in advertising campaigns will be on the “polished” content, rather than the concepts and plans of the developers. In addition, the gameplay will be demonstrated on all platforms on which the game is to be released.
- They will not share their plans for several years at once – only for one year at a time.
- Development teams as a whole will continue to expand, including acquiring third-party studios (the company announced its purchase of Vancouver’s Digital Scapes on the same day).
Development of game franchises, online projects
- As before, in each of the major RPGs they plan to mix several genres in order to attract a new audience (The Witcher 3 – action elements, Cyberpunk 2077 – shooter elements).
- Future CDPR AAA games will not be purely single-player – each is going to incorporate some online elements while maintaining an emphasis on storytelling and single-player experience.
- To work on multi-user elements, the company will create its own special infrastructure and technologies for integration into titles on the REDengine engine. Also, on the basis of the GOG Galaxy service, they will gradually build an active user community.
- Each franchise will be multimedia – brands will support mobile games, film and television adaptations, including animation, as well as books, comics and merchandise such as toys and souvenirs.
- The Cyberpunk 2077 brand will be developed in “cycles”, following the example of “The Witcher”. From a major AAA game that players will remember, they will move on to the production of merchandise, and then to spin-offs and new major games.
- The next CDPR game will not be a multiplayer tie-in to Cyberpunk 2077. Apparently, they decided to revise the idea entirely to “focus on introducing online to the entire franchise rather than a major multiplayer game”.
CD Projekt RED plans for 2021
- Patches and updates for the base game
- Free DLC
- Nextgen patch for PS5 and Xbox Series X | S (second half)
- Mobile AR game The Witcher: Monster Slayer
- Nextgen patch for The Witcher 3 (second half of the year)
- Support and development of “Gwent”