GameStop has entered into a strategic partnership with Microsoft against losses

GameStop has entered into a strategic partnership with Microsoft against losses

GameStop and Microsoft have announced that they are launching a multi-year strategic partnership to develop the technology base of their stores and improve customer interaction.

In the future, the entire infrastructure of GameStop services, including the “backend” and programs used in the retail outlets themselves, will run on Dynamics 365 cloud solutions. Thanks to this, the company’s employees will have constant access to accurate information about the availability and prices of products, as well as details about the preferences of specific customers.

In addition, store employees will get Microsoft Surface devices to use while they work, and they will start using the 365 and Teams apps across the network to improve efficiency.

GameStop will also continue to distribute Xbox consoles under the All Access leasing program. Since Microsoft has closed most of its retail stores, this will help the company continue to attract users to the Xbox ecosystem.

Despite the fact that GameStop remains one of the largest gaming networks with five thousand outlets worldwide, The company has been suffering losses since 2018 and is trying to reduce costs and optimize the business. The chain lost $ 673 million in 2018 and $ 470 million in 2019.

Against the background of financial problems, the company had to seriously reduce the staff of the Game Informer magazine, which it owns: almost half of the employees were laid off in the summer of 2019. Later, several other key employees, including the editor-in-chief, left the publication.

About admin

I was born to Play games. I related to Tokyo, Japan. Playing on Nintendo Switch is my hobby. Playing games is in my blood

Check Also

Cyberpunk 2077: Update 1.1 delivers many fixes, but probably also a plot stopper bug

Cyberpunk 2077: Update 1.1 delivers many fixes, but probably also a plot stopper bug

Cyberpunk 2077 recently announced the release of Update 1.1, and now it’s out. In addition …

The source that leaked parts of the development of Resident Evil 3 also anticipates a remake of RE 4

The source that leaked parts of the development of Resident Evil 3 also anticipates a remake of RE 4

In recent years, Capcom has not been good at keeping its projects a secret. We …

Gears 5, Resident Evil, and Indiana Jones and the Emperor's Tomb among Games with Gold games of February 2021

Gears 5, Resident Evil, and Indiana Jones and the Emperor’s Tomb among Games with Gold games of February 2021

Microsoft has just revealed the new batch of video games that will be part of …

Is Resident Evil 8 less Resident Evil because of its theme and first-person view?

Completing the Resident Evil Village demo on PS5 has reminded me why I enjoyed Resident Evil 7 so much.

Capcom has finally revealed the release date for the long-awaited Resident Evil: Village. It’ll be …