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Rumor: Microsoft is going to buy CD Projekt



Rumored Sony Acquisition of CD Projekt RED Proven False: Here's the Truth

The launch of Cyberpunk 2077 has been a serious blow to CD Projekt. Not only at the image level, but also in terms of the valuation of the company on the stock market, despite managing to sell more than 13 million games counting returns. It is a situation of great uncertainty for the shareholders of the company, and for a board of directors that has had to explain the circumstances of this launch. However, some consulting firms such as DFC Intelligence believe that it is too late to set course, and they see CD Projekt as a candidate for purchase by other companies.

In a report for its clients, this firm reviews the origins and consequences of the controversy surrounding Cyberpunk 2077. Here, they affirm the fact that the game had passed certification on consoles, together with the company’s statements and the Positive impressions of the title in its PC version, made them ” believe the hype “, and trust that Cyberpunk 2077 was up to the occasion. However, the facts were what we all know by now, and DFC comments that “the most remarkable thing is that this whole debacle could have been avoided with some basic marketing and PR work. Obviously delaying the game or releasing only the version PC would have been the best.

The firm considers that, had CD Projekt had the help of a major publisher at the helm of the project, it would have anticipated and mitigated the controversy, thus avoiding such a strong impact on its actions as the one experienced in December: “CD actions Projekt fell 50% in December. This is unacceptable for a company launching a flagship product from its catalog. A larger company would have avoided this through basic public relations and marketing. “

Still, DFC believes Cyberpunk 2077 is going to be a long-term success, but “the company’s reputation has been tarnished. The company now becomes one to watch out for as a candidate for purchase. This is it. a clear case of when the marketing and editorial work of a larger company would have worked wonders. ” While there has been much talk of Microsoft as a potential buyer for CD Projekt, this firm does not believe that Redmond will venture large investments after the purchase of ZeniMax for 7.5 billion dollars.

“Buying CD Projekt would be a risky game,” they say. “Even with its shares falling, CD Projekt has roughly the same value as ZeniMax or French publisher Ubisoft. However, there could be multiple companies willing to take that risk .” To this, the firm ends its report noting that “the moral of Cyberpunk 2077 is that the work of publishers in managing distribution, marketing, and public relations remains important.”

The PS5 and Xbox Series X versions of Cyberpunk 2077 will arrive in 2021

In the wake of Cyberpunk 2077 issues, CD Projekt has updated its roadmap with the game to focus on updates and fixes first, and new content later. Thus, the free DLC promised for early 2021 will now arrive after the updates, and the next-gen versions of the game are targeting the second half of the year.

I enjoy playing games, and gaming is a passion of mine. Among my favorite games are Tears of the Kingdom, GTA, and Cyberpunk.

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