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Someone complained to Ad Standards that the Diablo 4 ad reminded them of the lockdown

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Someone complained to Ad Standards that the Diablo 4 ad reminded them of the lockdown

A controversy that erupted in Melbourne, Australia, over a promotional banner for the video game Diablo IV. The banner, prominently featuring the character Lilith, was displayed in various locations in the city ahead of the game’s release in June.

An anonymous complaint was lodged with the Australian Advertising Standards Commission. The complainant, a resident of Melbourne, expressed his discontent with the banner on two primary grounds.

Firstly, he felt that the depiction of Lilith, a demonic figure, was offensive to his Christian beliefs and could be seen as promoting Satanism. He claimed that the banner had a disturbing impact on his children, who allegedly started experiencing nightmares after seeing the image.

Secondly, the complainant was upset by the banner’s tagline, “Welcome to Hell, Melbourne.” He interpreted this as an insensitive reference to the hardships endured by the city’s residents during the COVID-19 pandemic.

Despite the complaint, the Australian Advertising Standards Commission did not find any violations in the Diablo IV banner. They argued that the depiction of Lilith did not necessarily promote Satanism or offend religious sentiments. They drew a comparison between the banner and the promotional posters for Disney’s film “Maleficent,” which also features a dark, fantastical character.

Someone complained to Ad Standards that the Diablo 4 ad reminded them of the lockdown

Regarding the tagline, the Commission clarified that the developers were not equating Melbourne to hell. Instead, they were addressing the city’s residents, as indicated by the use of a comma in the sentence.

I enjoy playing games, and gaming is a passion of mine. Among my favorite games are Tears of the Kingdom, GTA, and Cyberpunk.

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