Square Enix: Marvel's Avengers Initial Sales Failed to Recoup Production Costs

Square Enix: Marvel’s Avengers Initial Sales Failed to Recoup Production Costs

In a note, publisher President Yosuke Matsuda admitted that sales of Marvel’s Avengers for the first month could not recoup the game’s production budget. He noted that the gaming division of the company suffered losses in the region of $ 67 million precisely because of the not very successful start of the action about superheroes. If it had shown better results, Square Enix would have remained “in the black”.

Without the factors associated with marvel’s Avengers, This division would have remained profitable. In addition to the fact that sales were supposed to recoup the production budget, the situation was also affected by the fact that we launched a large-scale advertising campaign for the game closer to the release date in an attempt to make up for marketing delays due to the Covid-19 pandemic.

Yosuke Matsuda
President of Square Enix

At the same time, Matsuda stressed that publishers still believe in the long-term success of the Avengers. The company hopes to maintain sales and grow its player base through additional content that will be released regularly.

The first major update for Marvel’s Avengers will be released on December 8. It will continue the story of the main campaign, as well as introduce an additional playable character-Hawkeye’s protégé, Kate Bishop.

About admin

I was born to Play games. I related to Tokyo, Japan. Playing on Nintendo Switch is my hobby. Playing games is in my blood

Check Also

Developers knew Cyberpunk 2077 was not ready for release

Developers knew Cyberpunk 2077 was not ready for release

The Polish company will spend the next few months fixing Cyberpunk 2077 instead of planning …

CD Projekt RED employees responded to criticism after apologizing for Cyberpunk 2077 problems

“No one in the studio blames QA”: CD Projekt RED employees responded to criticism after apologizing for Cyberpunk 2077 problems

After the publication of the video with Marcin Iwinski’s address to the players where he …

Erase this immediately: Cyberpunk 2077 promotional mural mishap in Brazil

Erase this immediately: Cyberpunk 2077 promotional mural mishap in Brazil

In the Brazilian city of Sao Paulo, a huge mural was removed from the wall …

Remakes of Sinnoh / Pokémon Diamond and Pearl for Nintendo Switch

Remakes of Sinnoh / Pokémon Diamond and Pearl for Nintendo Switch

There are many rumors that have come to us about the remakes of Pokémon Diamond …