Mayonnaise manufacturer Hellmann’s is looking to “bring out the best” of spoiled turnips in Animal Crossing: New Horizons. The company’s Canadian branch will be running a virtual food drive next week that will see up to 25,000 meals donated to Canadian charity Second Harvest, one for every rotten turnip that is gifted by Nintendo Switch owners.
Each week, Animal Crossing players purchase turnips on the ‘Stalk Market’ that will spoil if not sold within the week, becoming virtually worthless in the game. The Animal Crossing food drive will kick off on Monday, August 17 at 3 PM ET and will last until 12:15 AM ET on Saturday, August 22. To access Hellmann’s New Horizons island, players will have to send a message to the company’s Twitter account. It will then send them a Dodo Code that will allow them to visit and donate any spoiled turnips they have. After players help feed those in need, they will have 15 minutes to check out Hellmann’s island, which has been decked out with custom clothing at the Able Sisters’ shop, has a farm to check out, and an outdoor kitchen.
“Whether virtual or real, at Hellmann’s® we believe food is too precious to waste and we’re thrilled to partner once again with Second Harvest to provide meals to Canadians in need,” says Gina Kiroff, Director of Foods at Unilever Canada. “When we noticed spoiled turnips is a real tension point for many Animal Crossing players, we wanted to take advantage of the insight to create a fun consumer experience that would have real-world impact. We’re hopeful Hellmann’s Island will not only be an incredible virtual experience but also will inspire players to think differently about real-world food waste.”
We have a full rundown of how it’ll work and some snaps of the island below:
- Hellmann’s Island will be open to visitors from 3:00 p.m. EST on Monday, August 17, to 12.15 a.m. EST on Saturday, August 22.
- To access the island, gamers will direct message Hellmann’s Canada on Twitter @HellmannsCanada to receive their personal dodo code which will be shared on a first-come, first-served basis.
- Selected visitors will be provided with a 15-minute timeslot to drop off their spoiled turnips. For each spoiled turnip dropped off, Hellmann’s will donate a meal to Second Harvest until the 25,000 meal target is achieved.
- After dropping off their spoiled turnips, guests will have the opportunity to explore the rest of the attractions on Hellmann’s Island including:
- Hellmann’s Farm – visitors can take a peaceful stroll through the picturesque canola fields or catch a glimpse of other Hellmann’s ingredients, including freshly laid eggs from free-run hens and barrels of vinegar.
- Second Harvest Outdoor Kitchen – here, guests can relax and unwind by a waterfall with a healthy sandwich and fresh produce prepared by Second Harvest.
- Able Sisters Merch Shop – fun merchandise can be downloaded at the local store, including items such as Hellmann’s-inspired dresses, t-shirts and jackets.
- Resident Services – guests can stop by to check out the bulletin board for more tips on how to be creative and make the most of what’s in their fridge and reduce food waste.
- Ribbon Island – if they’re feeling adventurous, guests can pole vault over to an island shaped like Hellmann’s iconic ribbon for a quick photo opp.