During a conversation with investors, Activision Blizzard executives answered numerous questions about the Call of Duty series, which was a financial success in the second quarter of 2020 for the company. In many ways, this was due to the free additions to Call of Duty Mobile and Call of Duty: Warzone, which attracted both old and new audiences. According to the company’s CEO, Bobby Kotick, more than 75 million people have played Warzone since the game was launched in March.
When asked about this year’s belated announcement of the next installment of Call of Duty, Activision Publishing President Rob Kotish said that products with the interactive service “created a lot of new opportunities for the franchise.”
We have a broader, more engaged and more global audience than at any time in our history. This means that we could be more direct and targeted than ever before.
Warzone is a great platform for sharing news and information with the Call of Duty community and this has played a role in the company’s plans to announce the next part.
As for your initial question about why we waited so long… I think it was Warzone that made us rethink how, when, and even where we are announcing the new part.
We can’t wait to share this with the community. And we think it will be very different and more interesting than anything we have ever done before.
With the launch of free products for mobile devices, PCs, and consoles, Call of Duty has moved closer to becoming a single platform that allows Activision Blizzard to announce and sell new products within this expanded community. Microsoft has previously said it is thinking the same way, announcing that the halo Infinite multiplayer mode will be free, which will significantly increase the size of the game’s community