Marvel’s Avengers has lost 96% of players since launch

The game was released 2 months ago and in anticipation of the launch was considered one of the most anticipated games of the year, and was also in the top 40 on steam’s wishlist.

Although the weak launch of Marvel’s Avengers didn’t seem that bad back in September when compared to the average daily lows of older loot shooters like Destiny 2 and Warframe; retention is key with games as a service, and since its launch, Avengers has seen one of the worst player base drop-offs ever for a new triple-A game.

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Over this past weekend, Marvel’s Avengers peaked with just 1,190 concurrent players – a 96% decline compared to its debut on Steam. And the average player counts haven’t been any better with only 752 players per hour so far in November.

This is a sad situation for both developers and players, but let this be a valuable lesson for those who thoughtlessly follow the brand without trying to figure out whether the released product is worth their money.