The longest-running showcase for the video game industry, E3 has been permanently closed due to numerous challenges that it has faced in the past few years. Electronic Entertainment Expo (E3) has been the central showcase for the global gaming industry in which all studios around the world showcased their upcoming or releasing projects to the public for almost two decades but the FULL STOP for E3 has been officially declared by its Parent Company, ESA.
This announcement came directly from the official E3 Twitter Account today stating Entertainment Software Association has decided to close the E3. ESA president and CEO Stanley Pierre-Louis said to The Washington Post in an interview, “We know the entire industry, players and creators alike have a lot of passion for E3. We share that passion. We know it’s difficult to say goodbye to such a beloved event, but it’s the right thing to do given the new opportunities our industry has to reach fans and partners.”
E3 was started back in 1995 and used to take place every summer showcasing future products and projects from companies and studios all around the world but its downfall began when big studios like Nintendo, Sony, and XBOX left the E3 to showcase their projects on their shows.
Even the bigger problems began due to COVID-19 leading to the cancellation of the annual event in 2020 and a digital showcase for the 2021 event. Geoff Keighley, a former collaborator also left E3 and made his showcase event, Summer Game Fest along with The Game Awards (TGA) both of which are running successfully.
After that, both the 2022 and 2023 shows of E3 were canceled officially, and then the end of an era that began all the showcasing for the video game industry.