Microsoft and Sony took divergent paths in their approach to next-gen technology. Microsoft developed two starkly different consoles for two different kinds of consumers; the Xbox Series X is the top-of-the-line future-proof machine, while the Xbox Series S is lower-power and more of an entry point. The PlayStation 5, however, has the same tech capabilities across the board; the only difference between the two models is that one doesn’t have a disc drive.
Sony Interactive Entertainment president and CEO Jim Ryan has nothing good to say about the Series S strategy. In an article by the Japanese website AV Watch, which was translated by VGC, Ryan revealed that Sony looked into the possibility of creating their own Series S style console but was turned away from the idea saying that they “considered that option and seen other executives who have attempted this discover how problematic it is.”
Furthermore, the exec said that based on Sony’s research, “low priced, reduced spec” consoles had “not had great results in the past.”
“The first thing I would like to say is that I respect every competitor’s decision and their philosophies,” Ryan said.
“Clearly, price is a very important factor. We respect other companies’ competitive strategies. However, we are fully committed to and believe in our current strategy and the effect it will have.
“One thing that can be said is that if you look at the history of the game business, creating a special low priced, reduced spec console is something that has not had great results in the past. We’ve considered that option and seen other executives who have attempted this discover how problematic it is.”
Ryan continued “Based on our research, it’s clear that people who buy a game console want to continue using it for four, five, six or even seven years. They want to believe they have bought something that is future-proofed and not going to be outdated in two-to-three years. They want to have faith that if they end up buying a new TV that their current console will be able to support that new 4K TV they are considering on buying.”